Companies have embraced Bitcoin: They have doubled their ETFs.

With the acceptance of Bitcoin spot ETFs in the US at the beginning of 2024, institutional interest in the largest cryptocurrency began to increase. It seems that 2025 will be a year where peaks will be seen in this regard.

It has increased fivefold compared to 1 year ago

According to CryptoSlate's news; companies that went public in the first half of 2024 purchased 51,600 BTC, while this figure exceeded 245,000 in the first half of 2025. This situation indicates that companies are beginning to see Bitcoin not as a speculative and risky asset but as a safe haven.

There is a decline in ETFs

The incoming figures indicate a decline in ETFs. When Bitcoin spot ETFs were accepted in the US in 2024, the institutional world practically flooded into this area. In the first half of 2024, ETFs that purchased 267,878 BTC saw this number drop to 118,000 this year. This means there is approximately a 56% decrease in company ETF purchases.

The share of the strategy is decreasing

In 2024, institutional Bitcoin purchases accounted for 72% of the companies that had gone public, with MicroStrategy, now known as Strategy, being the main contributor. In 2025, this ratio decreased to 55%. This clearly shows that institutional interest has expanded. This year, companies like GameStop and Trump Media also joined those purchasing Bitcoin. Additionally, it is known that Bitcoin mining companies have also been making regular purchases.

Managed to stay above 100 thousand

As a reminder, during the Iran-Israel conflict, Bitcoin briefly fell below 100 thousand dollars despite all the tensions, and then it strongly rose again. The impact of institutional purchases was significant here.

One of the biggest factors in the increased confidence in Bitcoin was the official establishment of a Bitcoin reserve by the US under Trump's leadership in March.

Published: July 2, 2025 09:59Last Updated: July 2, 2025 10:06