Ethereum co-founder Lubin: The enterprise ETH reserve strategy is key to conveying value to Wall Street.

Ethereum co-founder Joe Lubin stated that as major financial institutions accelerate the adoption of blockchain technology and process approximately 24 million transactions daily, companies adopting the Ethereum treasury strategy will play a crucial role in conveying the value of this second-largest digital asset to Wall Street.

Rubin made the above remarks during an interview with CNBC on July 8, responding to inquiries about the rising trend of companies increasing their holdings of Ether as a reserve asset.

Core Idea: Tell a Good Story to Attract Wall Street

"The key is to tell the story of Ethereum well. What does Wall Street care about? It cares about whether it can make money," Lubin explained.

He compared Bitcoin's powerful narrative with Ethereum's forward-looking positioning: Bitcoin's value proposition is clear and easy to understand, making it easy to gain support; while Ethereum has been focused on building scalable infrastructure over the past decade to prepare for the migration of internet activities to Web3.

Web3 infrastructure matures, compliant and available in the US market

Rubin describes Web3 as the natural decentralized evolution of the internet. He emphasizes that Ethereum now has high scalability, low transaction costs, and meets compliance standards in the US market.

However, he added that the regulatory hurdles during the tenure of former SEC Chairman Gary Gensler diminished the appeal for project teams to develop and issue tokens, thereby slowing down the broader adoption process for users and businesses.

Treasury Strategy: Addressing Supply and Demand Imbalance, Stabilizing the Market's "Biggest Splash"

Rubin pointed out that the ETH Corporate Treasury Strategy is becoming a solution to the current imbalance of supply and demand in Ethereum. He believes that incorporating ETH into corporate reserves is a strong business model, and as more applications are built on Ethereum, this will be crucial for stabilizing market conditions.

He cites SharpLink Gaming as an example, calling it the largest ETH treasury holding company to date, with a holding of over 200,000 ETH. Although other companies like Bitmain have adopted similar strategies, Lubin believes SharpLink has made the "biggest splash."

Decentralization Wave: ETH/BTC Long-Term Bullish, Team Continues to Buy

"Because decentralization is the trend of global development. We believe that as the paradigm shift evolves towards deeper decentralization, in the coming years and even decades, we will see Ethereum and Bitcoin continue to rise." Rubin elaborated on his long-term bullish view.

He revealed that his team is purchasing tens of millions of dollars worth of Ether daily through various channels and plans to "stick to the established course."

Conclusion: Treasury strategy is the key bridge linking traditional finance

Rubin concluded that as Blockchain shifts from infrastructure building to large-scale application deployment, these enterprise-level ETH reserve strategies will play a key role in consolidating Ethereum's relevance in the traditional finance (TradFi) sector, becoming an important bridge connecting digital assets and institutional capital.