Web3 Marketing Guide: From Token Issuance to Developer Relations

Key Points

• Web3 marketing faces unique challenges with a small target audience and low barriers to entry.
• The essence of marketing is ecological coordination, requiring a redefinition of the way growth occurs.
• The core of developer community operations is precise value resonance.
• Founders should shape the image of domain experts, not product marketers.
• Token issuance needs to balance the dual attributes of marketing and financial products.
• DevRel should be deeply integrated into the marketing system and become a content creator.
• The marketing team needs a dual standard of "all-round foundation + vertical specialization".

Founder Brand Building

• Choose the most natural way of expression: podcast, long article, or video
• Incorporate personal style and unique expression into professional content
• Start from the easiest entry point and focus on creating iconic moments.
• The founder must lead the expression of the company's DNA and technology roadmap.
• Deeply understand the founder's vision through one-on-one communication.

Building a Marketing Team

• Preferably versatile talents who have worked together before
• Each member needs to be versatile while also being specialized in a vertical field.
• Consider introducing experienced marketing professionals from the traditional technology sector.
• Preferentially adopt project-based cooperation or temporary support plans.
• Clarify job responsibilities and establish a supporting collaboration mechanism

Developer Relations(DevRel)

• Deeply integrate into the marketing system, control the language style and conversion path.
• Evolved into the role of content creator, producing programming tutorial videos, etc.
• Discover developer stories and promote product iteration
• Adopt a "empower first, then voice" closed-loop operation model

token issuance and community operation

• Balance the dual attributes of token marketing and financial products
• Precisely identify the types of community members for long-term resource investment.
• Establish a structured operational mechanism such as regular community meetings
• Learn to filter out community noise and focus on effective feedback.

Globalization and Localization Strategies

• Introduce local partners through reliable channels
• Establish localized Discord channels to cultivate active members
• Discover and cultivate core community supporters
• Focus on small high-end events to achieve business cooperation and networking.

Community Culture and Meme Strategy

• Use memes as an organic part of the overall communication strategy.
• The main account should remain professional while giving operators a moderate amount of creative space.
• Maintain a positive tone and avoid negative teasing.
• Track industry trends through internal meme sharing