YouTube has automated age verification using AI.

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YouTube has automated age verification using AI

The video hosting platform YouTube will start using artificial intelligence in the USA to determine the age of viewers in order to enhance child protection. This is stated in the company's blog.

The company will use AI to "interpret various signals," including search queries, categories of viewed content, and account age, to assess the user's age.

If the system determines that the user is under 18 years old, YouTube will automatically apply standard protective measures for teenagers.

"This will happen regardless of the date of birth provided when creating the account. We are already applying this approach in other countries where it works well, and now we are gradually launching it in the USA," the company claims.

Testing will begin on August 13 and will initially cover a limited number of users.

Technology companies are adapting to new age verification requirements that have come into effect in several U.S. states and beyond. These regulations require platforms to verify users' ages in order to protect children from harmful content, including pornography.

Child rights advocates believe that the responsibility for age verification should lie with technology companies to ensure a safer online environment for minors.

On YouTube, if the system determines that the user is under 18 years old, the platform activates protections for teenagers. These include:

  • absence of personalized advertising;
  • notifications "take a break";
  • privacy reminders;
  • a decrease in the number of content recommendations that "may be problematic when viewed multiple times."

If a user is mistakenly marked as a minor, they can prove the opposite with an ID, bank card, or selfie.

Recall that in July, YouTube added a new AI feature to its Shorts service for short videos. It allows images to be transformed into six-second clips.

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