What is Football.Fun, with a total player value exceeding 150 million dollars, that is going viral?

Written by: Alex Liu, Foresight News

Recently, a Web3 fantasy football game called Football.Fun quickly became popular after launching on Base. A certain KOL stated that he turned $100,000 into $200,000 in just 5 hours, and then turned $200,000 into $300,000 in 11 hours, making a profit of $200,000 in less than a day.

The wealth effect is so powerful, what exactly is the origin of Football.Fun?

Project Introduction

Football.Fun is positioned as an "on-chain fantasy sports platform," fully deployed on Base. Players can own and freely trade football player tokens, build fantasy teams, and participate in competitions. Player cards can be traded on the AMM market like meme coins. Users can acquire player shares and build teams by opening player card packs, and the system will automatically calculate points based on real football matches and reward the holders of outstanding players after the weekly events (weekend matches and midweek matches) conclude.

Currently, the game involves top players from the five major European leagues (Premier League, La Liga, Bundesliga, Serie A, Ligue 1), with each player having a maximum issuance of 25 million shares. Mike Dudas, a partner at 6th Man Ventures, stated that Football.Fun is like "adding liquidity to SoRare's player cards," and that "this model is directly tied to football fans' interests, making it easy to attract fans to participate."

Launch Performance: Data Rapidly Grows

In just two weeks since its launch, the on-chain data of Football.Fun has shown explosive growth. According to the on-chain data dashboard, the current total value locked (TVL) on the platform exceeds 10 million USD, with a cumulative participation of over 10,000 wallet addresses, and the platform has collected approximately 1.5 million USD in transaction fees.

On August 24, the trading volume reached a historic high of 14.85 million USD. At the same time, the topic of #FootballFun on social media continued to gain traction, with many players sharing profit screenshots or discussing strategies.

The total market value of player tokens on the platform (i.e., the sum of the market values of all players) has reached the level of over 100 million USD, peaking at 150 million USD, and currently has fallen back to 100 million. Players earn profits by trading shares of star players.

Team and Financing

The Football.Fun project was founded by Adam (@AdamFDF_) and currently does not disclose more specific personal information about the founder.

On July 18, 2025, the project announced the completion of a $2 million seed round financing, led by the sports investment institution 6th Man Ventures (6MV), with other investors including Devmons, Zee Prime Capital, Sfermion, and The Operating Group.

Mechanism Analysis

The economic model of Football.fun differs from traditional game rewards and is closer to on-chain trading games. The only native trading currency in the game is "Gold", which is stable pegged to Base chain USDC in professional mode, with 1 Gold always equal to 1 USDC. Players use Gold to purchase player shares, which can only be traded in the game market and cannot be directly withdrawn; players who sell shares will receive Gold earnings.

The platform charges a fixed 5% base fee for each transaction. In addition, to prevent excessive market impact from large single sell-offs, the system will introduce a dynamic fee mechanism in cases of large sell-offs and trading surges (the tax rate increases when the sell-off volume is large, and additional fees apply during abnormal trading, reportedly up to 25% based on feedback from community members).

According to official information, the initial player pack sale raised 2.5 million USD, of which 2 million USD was allocated for liquidity and the remaining 500,000 USD was used for marketing. This portion of funds provided the initial liquidity for the game launch. Thus, the main sources of revenue for the project include: the funds invested by players when purchasing player packs and the transaction fees generated from players trading on the market. It is important to note that currently, Football.Fun does not have any additional token or dividend design, and players' earnings essentially come from buying low and selling high: by purchasing player shares at a low price and selling them to other players after the price increases, thus earning the difference in Gold (USDC).

Like other "meme coin" projects, the sustainability of this model is in question. Currently, the gameplay of Football.fun does not generate a mechanism for direct income to flow back to players; its profitability depends on the continuous influx of new users and market activity. The project's revenue mainly comes from issuance and transaction fees, raising questions about whether this is healthy and if it can operate in the long term.

How to participate

To enter Football.fun, you need to prepare a wallet that supports the Base network (such as MetaMask) and connect to the game interface. The game offers two modes: "Free Trial (FTP)" and "Pro Version (Pro)".

The trial version is open to all users, and beginners can receive 300 season points and 3 player packs. After completing novice tasks, they can also receive 1100 initial coins without the need to invest real assets; the professional version requires players to pre-charge USDC on the Base network to exchange for an equivalent amount of Gold.

After obtaining Gold, players can go to the "Trading" page to purchase shares of any available player. When purchasing a player, the game will display information such as the player's team, position, age, upcoming schedule, and historical performance. Each player comes with a contract for 4 matches upon purchase (i.e., can participate in 4 rounds), and once the contract is exhausted, an additional renewal is required to continue earning points.

It is worth mentioning that there is currently no independent "platform currency" that needs to be held for the game; all transactions are completed through Gold (USDC). In other words, the main entry requirement is to spend USDC to purchase player shares (or earn coins through tasks in the free mode), and then share rewards based on team performance in the automatically held seasons. In short, anyone can easily start playing without any barriers, but to trade on a large scale in the secondary market and participate in rankings, a certain amount of capital and research on the game situation is still required.

Community Feedback and Controversies

Since its launch, the Football.Fun community has been extremely popular, with many players sharing their strategies and profit insights. A community member posted an article introducing how to seize the issuance price of new players and turn a profit (new issuance). In discussions among players, in addition to listing potential players (such as the new star from PSG, favorites for the European Golden Ball, etc.), experienced players also advise newcomers to invest moderately and pay attention to the schedule.

However, at the same time, this game has also sparked controversy. Some observers believe that the profit model of Football.Fun primarily relies on the subsequent players joining. Some community users even jokingly refer to it as a "football Ponzi scheme." Critics point out that if the hype fades and new players dwindle, the interests of later entrants may be harmed; and since the distribution of rewards is linked to shareholding and game performance, whether it is truly fair has also been widely debated.

The official side of the project has not made clear responses to these doubts, only emphasizing the game's own mechanics. Overall, Football.Fun shows the vitality to attract new players, but it is also accompanied by players' concerns about the sustainability of the model. In this rapidly developing early stage, the market remains cautious about its future.